Niddhish started his creative career with copywriting for brands, He has executed more than a 100 TV Commercials for different brands like Uber, Cipla, Westside, Tata Sky, LG, etc - and have held different roles in advertising, he was a Content Strategist, VP - Content and Creative, a Creative Director and recently Head of Content Studio for BBH . apart from executing several different genres of content for brands, he has written and directed a Bollywood feature film - a psychological thriller starring Arshad Warsi, Juhi Chawla, and Divya Dutta. His interests include Psychology, Philosophy, Music, and Contemporary art.